Collection: Serum

A serum is a skincare product characterized by a high concentration of active ingredients and a lightweight, fast-absorbing texture. It is typically applied after cleansing and toning but before moisturizing, targeting specific concerns like fine lines, hyperpigmentation, or dryness. Due to its molecular structure, a serum is designed to penetrate deeply into the skin to deliver potent benefits and enhance the effectiveness of subsequent skincare layers.